Design Sprint

Design Thinking is a collection of processes, methods and tools for creating human-centered products, services, solutions, and experiences. At its heart is a deep connection to the person who'll be experiencing the end product. 

A design sprint (created by Jake Knapp at Google Ventures) is a five-day process for answering critical questions through design, prototyping, and customer testing (whether internal or external). A design dash is an ultra-compact, one-day version of a design sprint.

They are exciting, fast-paced ways to run through a complete pass on an idea so that whole-team learning can occur much faster than it usually does. Once teams have these experiences, we've found that they often want to make such sprints / dashes a regular part of their product development work due to the accelerated creativity, discovery and productivity.

You can run a design sprint on any topic as long as you can gather the right cross-functional team to make rapid, joint progress. With your team, you'll run through five phases...

1. Empathy mapping: getting to know your customers and building personas.
2. Problem framing: understanding the 'why' of the sprint, its constraints and your success criteria.
3. Ideating: generating dozens of ideas before prioritizing solutions.
4. Prototyping: creating a mockup of the solution.
5. Validation: testing your concept with customers and gathering feedback.

Lastly, you'll be deciding how to move forward with what you've learned and when / if you'll need to loop back through.

We also offer a one-day design dash for teams who'd like to try a condensed version of the process that focuses most deeply on the problem framing and ideation steps.