Design Thinking Fundamentals Workshop

Design Thinking is a collection of processes, methods and tools for creating human-centered products, services, solutions, and experiences. At its heart is a deep connection to the person who'll be experiencing the end product. 

Successful Design Thinking relies on some fundamental requirements...

• You have to encourage divergent thinking.
• You have to be okay taking a less direct route to a solution.
• You have to get comfortable with experimenting, playing, and failing.

These requirements can be very challenging for individuals and teams, which is why we created this workshop.

In this workshop, you will...

• Learn how to derive value from design thinking and an experimental mindset.
• Learn tools for deeply understanding different customers and increasing customer empathy.
• Receive a grounding in common types of mapping
• Practice creating a simple Customer Journey Map.
• Learn about the concepts of Blueprinting and Atomization.

In the extended session, you will also...

• Play with some simple prototyping techniques.
• Explore the relationship between failure and rapid learning.