We help teams engage their internal audiences through effective, written communication.
In the modern organization, we are working more and more asynchronously. Teams are expected to use a myriad of internal communication tools to convey the information that their colleagues need.
With rapid organizational expansion and globalization, it can be hard to stop the digital workplace from becoming a fiery ball of chaos.
Clear Engaging Writing Workshop
In this workshop, teams come together to learn key components of internal communication. We’ll cover how to structure what you say, how you say it and where to say it. Importantly, we’ll focus on helping you connect with your internal audiences in a way that is both clear and engaging.
Complete an empathy mapping exercise in order to better understand your audiences
Build a diagram of your channel choices and define the best uses for each one
Learn and practice brevity and clarity exercises
Learn to identify and maximize opportunities for storytelling
Learn a fast, simple model to use in your day-to-day communications
Learn how to drive engagement with your communication and content
Review real content examples and put your new skills to work
Introduction to Internal Communications
This workshop is aimed at anyone who is starting out in internal communications or who works in a role where you are responsible for keeping everyone in sync (for example - People Operations & Leadership).
A communication plan can’t just live in your head. An effective plan is a living document that describes who your various audiences are, what information you’ll communicate to each audience, which channels you’ll use, and how often you’ll communicate. It also describes what success looks like (including relevant metrics).
If your team isn't getting information through official channels (or if it comes sporadically), they will tend to fill in the gaps with their own stories. In turn, this can lead to misaligned strategies, tactics, budgeting and decision-making. Investing in a proper internal communications plan will lead to more consistency, confidence and understanding.
At the other end of the spectrum, simply sharing everything without sufficient context can easily overwhelm your team as they struggle to extract a signal from the noise. In other words, a firehose of transparency is no substitute for an actual plan.
In this workshop you will...
Explore the information needs of different personas in your organization
Discuss how to keep teams informed without compromising their focus
Chart the move from reactive to proactive communication
Learn how to apply the four key principles: transparency, empathy, discoverability, and adaptability
Create an internal communications plan for the upcoming year.
In addition to offering dedicated workshops for teams, we hold regular sessions that are open to individuals. If you'd be interested in one of those sessions, let us know...
Rachel delivered a series of communications training packages with creativity and flair, bringing her knowledge and providing a level of service over and above what was expected.