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Craft Your Mission & Vision

Without a north star, your team is likely to end up spinning its wheels. We'll make sure you have collective clarity around the 'what' and the 'why' that brings you together so you can forge ahead with confidence.

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This workshop is part of our Team Chartering program. It can also be taken stand-alone.

Your mission statement concisely explains your organization's reason for existence by describing its objectives and its approach. People at mission driven organizations are 54% more likely to stay for five years. They are also 40% more likely to grow into high performers than those who work in 'traditional' companies.

Your vision statement is the North Star for your organization / product. It looks forward and creates a mental image of the ideal future state of the world if you execute well on your mission. It's aspirational and inspirational for everyone on the team.

Together, your mission and vision create the common purpose that drives your team to come to work, innovate, make bold decisions and identify success.

We use a series of methods based heavily around storytelling techniques to guide you through this workshop and define your unique vision and mission.

In this workshop, you will...

  • Participate in a storytelling process that surfaces the stories of your team and company and restructures them into a vision / mission framework.
  • Identify key outcomes that are implied by that newly-created framework..
  • Validate these top-down conclusions against the bottom-up reality in your team.
  • Apply the proposed framework to one or more upcoming decisions the team needs to make.
  • Take away well-aligned mission and vision statements for your team.
cat b

The charter was helpful. As well as the mission statement to get everyone aligned. The fact that both facilitators have worked in the tech industry helped us connect quickly around common challenges of a product team. I would love to do a follow up session.

Cat B. - Design Leadership - Indeed

caleb h

PeopleStorming helped bring our team together to build an action plan for the following year. They did a great job creating an open dialog where all team members were able to share and get the most of the time spent. We created new team metrics, a mission and sub-team goals that will definitely help ensure a great year in 2020. Bravo to the team! We'll definitely hire you again.

Caleb H. - CEO - Sensu


In addition to offering dedicated workshops and programs for teams, we hold regular sessions that are open to individuals.

If you'd be interested in participating as an individual, let us know...