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Craft Your Mission & Vision

Without a north star, your team is likely to end up spinning its wheels. We'll make sure you have collective clarity around the 'what' and the 'why' that brings you together so you can forge ahead with confidence.

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This workshop is part of our Team Chartering program. It can also be taken stand-alone.

Your mission statement concisely explains how your team / organization is currently pursuing its ultimate purpose. People at mission-driven organizations are 54% more likely to stay for five years. They are also 40% more likely to grow into high performers than those who work in 'traditional' companies.

Your vision is your North Star. It looks forward and creates a mental image of the ideal future state of the world if you execute well on your mission. It's aspirational and inspirational for everyone on the team.

Together, your mission and vision create the fuel that drives your team to come to work, innovate, make bold decisions and identify success.

In this workshop, you will...

  • Participate in a process that surfaces the stories of your team and delivers an aligned sense of your vision and mission (V&M).
  • Identify key outcomes that are implied by your V&M.
  • Validate your top-down conclusions against the bottom-up reality in your team.
  • Take away well-aligned mission and vision statements for your team.
cat b

The charter was helpful. As well as the mission statement to get everyone aligned. The fact that both facilitators have worked in the tech industry helped us connect quickly around common challenges of a product team. I would love to do a follow up session.

Cat B. - Design Leadership - Indeed

caleb h

PeopleStorming helped bring our team together to build an action plan for the following year. They did a great job creating an open dialog where all team members were able to share and get the most of the time spent. We created new team metrics, a mission and sub-team goals that will definitely help ensure a great year in 2020. Bravo to the team! We'll definitely hire you again.

Caleb H. - CEO - Sensu

david b

Our team chartering sessions were well prepared and they used digital tools well. It also included a great use of motivational and team building interludes. A key takeaway for me is that we need a shared definition of strategy, and a shared definition of what is missing because "strategy" is pretty vague. Through chartering, you'll learn what others are thinking about and how they perceive the current things we (the company) are doing.

David B. - CEO - ForAllSecure


In addition to offering dedicated workshops and programs for teams, we hold regular sessions that are open to individuals.

If you'd be interested in participating as an individual, let us know...

A ship in harbour is safe - but that is not what ships are built for

John A. Shedd