peoplestorming logo

Product & Service Mapping Workshop

We'll help you visualize everything that's important so you can see opportunities and challenges clearly.

Book a call
design sprint

When it comes to your products and services, do you wish you had a clearer understanding of the opportunities and choices in front of you?

Often, the more valuable the subject, the more built in complexity it has. This can lead to overwhelm, confusion, procrastination and conflict in the team. 

In this workshop we'll help you visualize everything important so you can move forward with confidence.

Mapping is a valuable sense-making and communication tool that you can use to break down any system, workflow or process into digestible elements. 

We'll help you pull apart the complexity to discover the most valuable opportunities at your feet. Specifically, we'll help you produce a detailed map of your product or service to find the key opportunities, gaps, flaws and more. We'll coach you to zoom in and out as needed to provide the highest quality outcome. We'll help you understand how to take the learnings from your map back into the business. We'll help you think about not just solving the pain for customers but actively surprising and delighting them when relevant.

In this workshop, you will...

  • Receive an overview of mapping techniques.
  • Learn about powerful tools like Blueprinting, Customer Journey Maps and Atomizations.
  • Design personas to deeply understand your customers and develop more empathy.
  • Break down your product/service into its component parts.
  • Journey Map or Blueprint your product/service.
  • Identify the gaps, pain points and opportunities arising from your map.
  • Translate the opportunities into a prioritized backlog to further explore.
  • Take away tips on how to facilitate your own mapping sessions.

This workshop is aimed at teams who collectively own a specific product / service with a common set of customers. It is particularly effective for startups looking to refine their product offering.

ajay j

I really liked everything we did in the workshop. In particular the blueprinting. Lots of fun exercises to keep people engaged. You did a great job especially with changing needs at the last minute. I thoroughly enjoyed the design sprint. It was very productive and well worth it. Thank you!

Ajay J. - Engineering - Sensu

In addition to offering dedicated workshops and programs for teams, we hold regular sessions that are open to individuals.

If you'd be interested in participating as an individual, let us know...