Design Thinking & Problem Solving
We’ll help your team experiment more adventurously, iterate faster and foster a deeper connection to the customer as they do so.
Design Thinking is a set of processes, methods and tools for creating human-centered products, services, solutions, and experiences.
At its heart is a deep connection to the person who’ll be experiencing the end product.
Design Thinking leverages a bunch of neat tools including Customer Journey Maps and Blueprints.
What are Customer Journey Mapping and Blueprinting?
A customer journey map is a diagram that visualizes the steps and experiences your customer(s) go through when engaging with your company, product or service.
A companion to journey maps, service blueprints are diagrams that visualize the relationships between different service components - people, items (physical or digital), and processes - that are directly tied to touchpoints in a specific customer journey.
Blueprinting is an ideal approach for experiences that span multiple channels, involve multiple touchpoints, or require a cross-team effort to deliver.
In short, the combination of customer journey maps and blueprints will help you...
Identify opportunities for development and optimization
Bridge cross-team efforts
Design Thinking Fundamentals Workshop
Design Thinking is a collection of thinking and methods that produce more innovative, sustainable, sticky solutions. Their successful application relies on both the encouragement of divergent thinking and fostering comfort with experimenting, playing and failing (even though this can mean taking a less direct route to the solution).
Meeting this combination of requirements can be very challenging for individuals and teams, which is why we created this workshop.
In this workshop, you will…
Learn how to derive value from design thinking and an experimental mindset.
Explore the relationship between failure and rapid learning.
Learn tools for deeply understanding different customers and increasing customer empathy.
Receive a grounding in mapping and its origins in systems thinking.
Practice creating a simple Customer Journey Map.
Learn about the concepts of Blueprinting and Atomization.
Play with some simple prototyping techniques.
This course is a great foundation that prepares you for the following two workshops as well as our immersive employee experience design workshop
Product & Service Mapping Workshop
Do you wish you had a clearer map of the opportunities and choices in front of you? We’ll help you visualize everything important so you can move forward with confidence.
In general, the more valuable the subject, the more built-in complexity it has. When teams try to attack these valuable subjects, they often run into the challenge of deciding how best to form a coherent, shared picture of the entire space.
We'll help you produce a detailed map of your product or service to find the key opportunities, gaps, flaws and more. We’ll coach you to zoom in and out as needed to provide the highest quality outcome. We’ll help you understand how to take the learnings from your map back into the business. We’ll help you think about not just solving the pain for customers but actively surprising and delighting them when relevant.
In this workshop, you will…
Receive an overview of mapping techniques.
Learn about powerful tools like Blueprinting, Customer Journey Maps and Atomizations.
Design personas to deeply understand your customers and develop more empathy.
Break down your product/service into its component parts.
Journey Map or Blueprint your product/service.
Identify the gaps, pain points and opportunities arising from your map.
Translate the opportunities into a prioritized backlog to further explore.
Take away tips on how to facilitate your own mapping sessions.
This workshop is aimed at teams who collectively own a specific product / service with a common set of customers. It is particularly effective for startups looking to refine their product offering.
Design Sprint Facilitation Service
A design sprint is a five-day process for answering critical questions through design, prototyping, and customer testing (whether internal or external). A design dash is an ultra-compact, one-day version of a design sprint.
They are exciting, fast-paced ways to run through a complete pass on an idea so that whole-team learning can occur much faster than it usually does. Once teams have these experiences, we’ve found that they often want to make such sprints / dashes a regular part of their product development work due to the accelerated creativity, discovery and productivity.
You can run a design sprint on any topic as long as you can gather the right cross-functional team to make rapid, joint progress. With your team, you’ll run through five phases...
Problem framing: understanding the ‘why’ of the sprint, its constraints and your success criteria.
Ideating: generating dozens of ideas before prioritizing solutions.
Prototyping: creating a mockup of the solution.
Validation: testing your concept with customers and gathering feedback.
Action planning: deciding how you will move forward with what you’ve learned.
In addition to offering dedicated workshops for teams, we hold regular sessions that are open to individuals. If you'd be interested in one of those sessions, let us know...
I really liked everything we did in the workshop. In particular the blueprinting. Lots of fun exercises to keep people engaged. You did a great job especially with changing needs at the last minute. I thoroughly enjoyed the design sprint. It was very productive and well worth it. Thank you!