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Engineering Leadership Coaching

Thought-provoking coaching to help you become more self-aware, widen your perspective, change behaviors and make new choices

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Technology is what propelled you to early success. Then, engineering leadership materialized as an opportunity to have greater impact.

mission impossible

Suddenly it's no longer about writing world-class code. It's about caring for a team of complex, ever-changing people who rely on you for your expertise, wisdom and support. Your scope is larger and more complex than ever before.

personal trainer

But who looks after you? Who is helping you grow into the leader you desire to be? Your coach.

Our Approach

Good coaching relies on getting the fundamentals right. We never lose sight of the magic five.


Define and focus on your desired goals


Explore your situation using more beautiful questions


Brainstorm your potential courses of action


Decide on your course and develop an action plan


Execute your plan, stay accountable, reflect on learning

Our Results

Our clients build successful careers at a diverse range of organizations.

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richard h

Working with Andre has been, dare I say it, life changing! He has a wonderful way of reflecting back my thoughts in a succinct and intelligent manner. He has helped me pick up on things I had never noticed before, all which has led me to build upon my own thoughts and build my self-confidence. I always come away from our sessions with concrete, actionable steps to take.

Coaching has been one of the best things I've done for myself and my career. My thoughts often feels like a tangled mess of spaghetti, and working with PeopleStorming has been like having someone reach in and help pull out the really important strands that matter.

Richard H. - Head Of Engineering - Which?

apoorva d

I had the privilege of working with Andre as my executive coach and I cannot emphasize enough how transformative his guidance has been for me and my team.

From the outset, Andre demonstrated a genuine understanding of my unique challenges and aspirations. He tailored our sessions to address my specific needs, ensuring that the advice and strategies we developed were perfectly aligned with my situation and personality.

One of the most significant impacts he had on me was his ability to help me organize and refine my approach to leadership. He guided me in establishing effective processes, cultivating a positive and productive team culture, and fostering a collaborative environment that empowered my team members to excel.

His extensive knowledge across engineering, team building/management, strategy, and startups proved invaluable. I am deeply grateful for Andre's guidance and highly recommend him to any executive seeking to unlock their full potential and lead their teams to new heights of success.

Apoorva D. - Head of Engineering - Viralspace

blake p

Working with Andre has been a blessing in so many regards. He is not only one of the most talented leaders I have met, but also an incredible human being. He is authentic, transparent, and has a depth of knowledge that makes conversations frictionless and always fruitful.

Andre has made me a better leader and has always challenged me to think deeper about problems. In addition to being talented in organizational design and setting up strong teams with immune systems for change. He is also an incredible programmer and technical expert.

I cherished my time with Andre and his teachings will stick with me throughout my entire career.

Blake P. - Creative Technology Director - Netflix

david p

I have never seen such a combination of raw engineering talent, coaching skills, organizational, product, process and strategic thinking as well as EQ in a single person as I have seen in Andre.

Andre constantly challenged me to reach outside my comfort zone and think about my personal growth as much or more as what I needed to get done for the next 90 days. Andre is an amazing engineering leader.

David P. - Senior Principle Engineer - Riot Games

Read more feedback

Supporting your team to row in the same direction is more important than optimizing for how fast you can row.


Your Challenges

We coach clients through a broad range of challenges.

Personal Challenges

  • Imposter syndrome and confidence
  • Too many meetings
  • Communicating effectively
  • Too much context switching
  • Feeling lonely or unsupported
  • Prioritizing your time
  • Coping with overload or burnout
  • Lacking creativity

Team Challenges

  • Building team alignment
  • Burned out team
  • Collaborating in a remote first world
  • Problems with ownership and accountability
  • Lacking mission clarity
  • Coaching skills
  • Growing a team
  • Working across cultural differences

Role Challenges

  • Growing a sustainable high-performing culture
  • Delegating / coordinating work
  • Establishing processes
  • Leading technical decision-making and getting buy-in
  • Lack of tooling
  • Career pathing
  • Changing roles or industries
  • Lacking leadership experience
  • Finding a path to leadership
  • Making trade-offs and difficult decisions
  • First time manager
  • Difficulties working with your manager

Our Tools And Methods

We combine research-backed, proven and effective tools, models and methods to support you in almost any work-related circumstance.

Career Tools

  • Professional self-branding
  • Articulating your value
  • Resume review and overhaul
  • Offer negotiation
  • Values assessment
  • Effective 1-on-1s
  • Goal setting
  • 30-60-90 on-boarding planning
  • Interview prep and practice
  • Personal development plans
  • Role definition

Leadership Growth

  • Building a technical community
  • Prioritization methods
  • Making more confident decisions
  • Developing your leadership voice
  • Increasing your presence and influence
  • Writing vision statements
  • Building trust
  • Conflict management skills
  • Facilitation skills

Craft Tools

  • Crafting powerful questions
  • Reducing WIP
  • Product and tech alignment tooling
  • Crafting a compelling narrative / storytelling
  • Agile methods and rituals
  • OKRs and KPIs
  • Crafting valuable internal RFCs
  • Tech debt management
  • Strategic planning
  • Quarterly planning


  • Giving and receiving better feedback
  • Empathy and listening tools
  • Reducing context switching
  • Creating more focus and flow
  • Setting boundaries
  • Building self-care as a habit
  • Bringing play and creativity into your approach
  • Time auditing
  • Managing impostor syndrome

Coach Spotlight: Andre

Book a call with Andre

A seasoned and dedicated coach who draws on over 20 years of leadership in high-performance, product-oriented technology teams. He got his start as a software developer at an ISP, where he turned his experiences into a technology book.

He was the Director of Engineering for a 400-person engineering team at Riot Games, a core systems team at Facebook, and an advertising product group at LinkedIn. In those roles he led product engineering across many domains and gained deep experience with growing leaders, designing cross-functional organizations, managing performance, scaling development processes, and leading product and technology strategies.

It is this experience that allows Andre to build deep empathy with new and seasoned professionals alike. He's taken the journey they're on and is never happier than when helping them get to their destination.