Purpose: Vision & Mission

Without a north star, your team is likely to end up spinning its wheels. We’ll make sure you have collective clarity around the ‘what’ and the ‘why’ that brings you together so you can forge ahead with confidence.


The vision is the North Star for the organization or the product. A vision statement looks forward and creates a mental image of the ideal state that the organization wishes to achieve. It’s aspirational and inspirational for everyone on the team. The vision helps align the team or the organization around why they exist and the purpose they serve.

The mission concisely explains the organization's reason for existence, its purpose and intentions. People at mission driven organizations are 54% more likely to stay for five years. They are 40% more likely to grow into high performers than those who work in 'traditional' companies.​

According to a Deloitte survey, 80% of respondents from companies that have a strong sense of purpose say that their organization encourages people to innovate versus 35% of those in companies without a strong sense of purpose. 

We use a series of methods based heavily around storytelling techniques to guide you through this workshop and define your unique vision and mission.


Silicon Valley, CA, USA

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