Silicon Valley, CA, USA

©2018-2020 by PeopleStorming


Challenging and supportive coaching for professionals, entrepreneurs and leaders


Career Coaching

For professionals facing challenges or change

Product Managers

Coaching tailored to Product Managers

Engineer Coaching

Coaching tailored to engineers and tech leaders

Leadership Coaching

Coaching tailored to professionals in leadership

HR Professionals

Coaching tailored to HR Professionals

Coaching Consultation

Let's talk about achieving your goals


Our coaching clients have built successful careers at great companies including...


How we work...

  • We have confidence that the answers to your challenges are already known to you but that they are often buried beneath the surface.

  • We help you to explore your thoughts to unearth the solutions you need.

  • We partner with you to keep you accountable to your aspirations.

  • We remind you of all the little ways you can be kind to yourself and thus more effective and empowered.

We use three key skills to support you:

  1. Listening

  2. Questioning

  3. Accountability

Coaching is a structured conversation that can take place in person, over video or phone.



As humans, we have a very basic need to be heard and understood. Professional coaches listen completely and attentively. They listen not only to the words, but also to the feeling of what is being conveyed; to the whole of it, not part of it.

Over the past decade, we’ve trained thousands of people to be better listeners. In doing so, we have developed techniques grounded in adult learning theory, cognitive bias research and theatrical improvisation.

From research conducted with our clients, we’ve come to understand that three quarters of people consistently overestimate the effectiveness of their own listening skills. One of the challenges with listening is that it requires focus and attention. This is something sadly lacking in today’s attention economy where various technologies constantly vie for our attention.


Being heard is so close to being loved that for the average person they are almost indistinguishable.

David Augsburger



Questions are the gateway to adventure. They frame the puzzles in our lives, they turn problems into play and they signal strongly to the world around us that we value genuine understanding over simple opinion.

Powerful questions are the lifeblood of good coaching. The right question, at the right moment can encourage vulnerability, introspection and deep exploration. Very often, they are the key to helping coachees break through their existing narratives by fostering a playful, inquisitive mindset where nothing is out of bounds.

Above all, short, open-ended questions can shake things up without creating defensiveness or mistrust. More than anything, it is these kinds of questions that coaches rely on to help their clients unstick themselves and to challenge their preconceptions.


Nothing is missed.
Nothing is forgotten.
Nothing is wasted.

Rachel Ben Hamou



When people use the word ‘coach’ colloquially, they often picture someone supporting a sports team. This familiar image is most useful in thinking about the third pillar of good coaching: holding individuals (and teams) accountable to the goals they have identified as important.

The process for such accountability cycles between deep observation and candid feedback. A coach must watch very carefully for signals that a client isn’t making the progress they could be. When such situations have arisen, clients have relied on me to be frank and detailed with my feedback.

Indeed, one of the most welcome pieces of feedback we've ever had from a client was: “you hold people accountable and call us on our bullshit in a way that means nobody feels bad”.


When we do what we’ve always done, we get what we’ve always got.

Jessie Potter


Client Feedback


After a rather difficult change management situation I found myself lacking confidence and seeking a new position. I was feeling overwhelmed but Rachel showed me how to apply structure and focus to my process. Her perspective and coaching reassured me about my wants, needs, goals and skills. In addition, she helped me prepare for the very much dreaded behavioral interview questions. Now I have secured a new position and hope to work with Rachel on my 30-60-90 day plan!

Andrea - Product Manager

A wonderful coach and mentor. As a recent graduate, I was overwhelmed with starting my job search and anxious about reaching out to potential connections. She helped to connect me with industry professionals, aid my assessment of career options, and answered hundreds of my questions. She has dramatically helped to increase my confidence and grow my network. She has been one of the most approachable and supportive persons in my professional journey so far. If you are looking for a coach or mentor, I highly recommend working with Rachel.

Sara - Boeing Engineering

Rachel was my executive coach for a critical career transformation time. I really appreciated her quick and insightful insights into my pivots as I encountered them, and her availability across multiple communication methods. She uses a holistic and long term thinking approach. I definitely recommend her.

Miriam - Product Leader

You are very perceptive and a great listener. You ask powerful questions that help everyone around you to understand and align. You coach me in ways that feel supportive and make me feel like you are truly invested in my success and the team's success. You hold people accountable and call out bullshit in a way that means nobody feels bad.

Phrai - Communications Leader

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